Who We Are

We, Ziad and Tarek Ballouz, twin brothers from Lebanon, share a deep love for nature, outdoor activities, and traveling. Ziad thrives on action-packed sports like trail running, mountain biking, horse riding, paragliding, and global adventures. Tarek is passionate about outdoor exploration, including hiking, camping, and caving. Together, we founded True Adventure Group in 2020, uniting our enthusiasm for adventure into a business that inspires others.

The Beginning

  • In 2020, amidst the COVID-19 pandemic, people sought alternatives to indoor activities. Ziad, our founder, gathered a group of friends in Mazboud to stay active, forming what became the Mazboud Running Club. The club quickly grew to over 150 monthly active runners, fostering a strong sense of community through weekly runs and nationwide marathon participation.

    At the same time, Tarek envisioned a hiking community. With years of guiding experience across Lebanon’s breathtaking landscapes, he wanted to share his passion with others. Though we both had full-time jobs, our hearts belonged in the mountains. These conversations planted the seeds for True Adventure Lebanon.

  • Our Vision

    We dreamed of an outdoor adventure company that would make Lebanon’s beauty, heritage, and culture accessible to all. Our focus? Providing affordable, immersive experiences while delivering unparalleled customer service.

Building True Adventure

  • By 2021, we were leading private and public tours to 20 destinations across Lebanon. Today, we explore over 80 destinations, including famous landmarks and hidden gems. However, our journey has always been about more than just business. True Adventure is a platform for creating positive impact in four key areas:

    • Enriching guests’ lives through powerful hiking experiences
    • Creating a workplace that empowers and improves the lives of our team
    • Contributing to the conservation of Lebanon’s wild landscapes
    • Building a growing community of adventurers

    Serving over 2,000 clients annually, with 98% excellent reviews, and ranking #1 on Google Maps, we continue to deliver memorable experiences. But there’s always more to achieve.

    In 2024, we opened our first physical store, meeting the demand for bookings and customer service. We expanded our services to include international travel and tourism, offering hotel reservations, flights, visa consultations, transfers, and full packages.

    In 2025, we launched True Adventure Outdoor Gear, a boutique store specializing in hiking and camping essentials, with a five-year plan to become a regional leader in outdoor gear.

Looking Ahead

  • Our mission is to enrich 3,000 lives annually through exceptional outdoor experiences. We will continuously expand our hiking destinations within Lebanon and beyond, including Jordan, Turkey, and other global hotspots.

    True Gear, our outdoor brand, will continue to grow, offering adventurers high-quality gear at affordable prices, making it the go-to store for outdoor enthusiasts in Lebanon and beyond.

    Our Travel & Tourism branch will play a vital role in future growth, organizing group trips for Lebanese adventurers abroad and curating the best global travel packages at unbeatable prices.

    We are committed to expanding our team, improving our services, and refining the True Adventure Experience. Since 2020, our motto has been “relentless improvement”, and that will never change. We will keep learning, innovating, and making True Adventure better every day.

    Join us on this journey—because adventure is not just a trip, it’s a way of life!